Analyze the hooks, visuals, and structure of a supported public Reel or TikTok. Then turn what you learn into an original script for your own audience, voice, and style.
Demo-workspace result after two Karmo revisions. No campaign performance claim.
Studies speech and visuals
Not just a pasted transcript
Writes in your context
Your voice, niche, audience, and goal
Original scripts and shot lists
A script and plan for your next recording
Source video deleted after analysis · credits returned if processing fails
From reference to recording
Know what to learn from the video you saved.
A transcript gives you words. Karmo also examines the opening, cuts and demonstration, then uses your audience and voice to write a new script. You bring the subject and evidence; Karmo helps organize the recording.
Karmo is an AI video analyzer, not a finished-video generator, editor, scheduler or account analytics tool. It does not predict virality.
Three real Karmo results
See the source. Inspect the decisions. Read the actual script.
These public references were processed in Karmo’s demo workspace. Each example includes the source, analysis excerpts, creative brief and an actual revised script.
The reference holds the speaker in frame while captions carry the progression. The new script turns that observation into a specific filming decision: record the Karmo screen and give each action one caption.
Actual generated opening
A saved Reel is just a digital bookmark until you turn it into a production plan.
The product changes on screen before the final arrangement is shown. In the new shot list, a Karmo result appears first, followed by the input, the beat analysis and the completed recording plan.
Actual generated opening
Most creators struggle to understand how to turn a great reference into their own content.
The reference links a person’s reaction to a personalized result on a screen. The new shot list opens on the creator reading a script, shows the Karmo workflow, then returns to the creator for the CTA.
Actual generated opening
You have hundreds of saved videos but you still have no idea what to record today.
Generated outputs, not measured campaign results. Each example discloses revisions and review notes. Source creators are not affiliated with Karmo.
How Karmo works
One link. Three steps. Your next video is ready to shoot.
Study the source, add your context, and leave with a script and shot list for your next recording. The screens below are illustrative previews.
01
Step 01
Paste a supported video link
Paste a supported public Instagram or TikTok video. Karmo reads the words, cuts, pacing, tension, and payoff.
Content profileKA
Your rewrite memory
Content profile
Saved
Niche
Personal finance
Audience
First-time founders
Content angle
Simple, useful, and rebellious
Default CTA
Save this system
Voice
DirectWarmSpecific
Save profile
02
Step 02
Set your audience and voice
Set your niche, audience, point of view, goals, and voice once. You will not have to explain yourself again every time.
Your rewriteKA
Your rewrite
The 10-minute content system
Ready to record
RewriteAnalysisRevision chat
Rewritten hookCopy
You are not inconsistent at content. Your system is.
Opening script
If every post starts with a blank page, motivation has to do all the work. Replace it with this three-part system.
Full script
24 seconds
Shot list
5 clear shots
Caption
Ready to post
CTA
Save this system
03
Step 03
Get a script and recording plan
Open a fresh hook, full script, shot list, caption, and CTA. It is ready to tweak, record, and post.
Inside every result
From source transcript to your next recording.
Get a hook, full script, shot list, caption and next step, all shaped by your saved content profile.
video analysisKA
Analysis complete
The 10-minute content system
Source analysis
Hook score
92
Contrarian reframe
Strong pattern break with a fast blame shift.
Attention map
Why people kept watching
0:00Contrarian hookStops the scroll
0:03Blame shiftReleases shame
0:08Fast frameworkOpens a loop
0:19PayoffMakes the save feel useful
Understand the opening
Read the source transcript beside the hook analysis. See the question, promise or contrast the opening uses.
Beat-by-beat map
Understand where the video creates tension, resets attention, changes visuals, and delivers the payoff.
Ready-to-shoot package
Leave with an original script, shot list, visual notes, caption, and CTA built around your audience and goal.
One-credit revisions
Ask Karmo to shorten, sharpen, simplify, soften, or change the angle without paying to watch the video again.
Who uses the workflow
Plan the video you can actually record.
Start with one reference and give Karmo a specific audience, message and voice.
Creators
Study how a tutorial opens, then explain your own topic with a new example. Use revision chat to shorten lines that feel awkward when read aloud.
UGC creators
Turn a client’s reference into a draft and shot list. Replace the source’s personal experience with product details you have verified, and mark shots you still need to film.
Brands and founders
Examine how a reference demonstrates a product. Build your script around a feature you can show instead of borrowing another brand’s claims.
Social media managers
Keep the source analysis and recording draft together. Set the intended audience before generating, then revise the CTA to match the campaign brief.
Choose your starting point
One video. More ways to build your next idea.
Start with free spoken-word transcription or use paid analysis for hooks, visual structure and original scripts.
Understand a Reel’s hook and structure
Inspect what the speaker says, what changes on screen and when the demonstration arrives.
Create consistently without starting every video from scratch.
Both plans include transcripts, video analysis, original scripts and MCP. A new result uses 11 credits; each later revision uses 1. Choose how much room you need each month.
Starter
For creators building a consistent posting system.
$19/month
100 credits every month
About 9 complete video analyses + scripts
Instagram + TikTok video analysis
Source transcription with available timestamps
MCP access in ChatGPT, Claude and compatible clients
Karmo remembers your voice
Hook and beat breakdown
Scripts, shot lists, captions, and CTAs
Pro
For creators posting frequently and testing more angles.
More monthly credits
$39/month
300 credits every month
About 27 complete video analyses + scripts
Instagram + TikTok video analysis
Source transcription with available timestamps
MCP access using the same account credits
Everything in Starter
More room for one-credit revisions
Good questions
Before you hand Karmo your first video…
No. Karmo learns from the pattern, including the hook, timing, and way the idea unfolds. Then it writes new words using your niche, audience, voice, examples, goal, and CTA.
A transcript gives you the words. Karmo also studies the cuts, on-screen changes, delivery and timing, then uses that context to write your version. You can also connect Karmo to ChatGPT or Claude through MCP.
Your content profile stores your niche, audience, angle, tone, goals, and preferred CTA style. Karmo applies that context to every rewrite, and you can refine the result through one-credit chat revisions.
Karmo accepts supported public Instagram and TikTok video URLs. Private, login-only, age-restricted, or unavailable videos cannot be processed.
The source video is kept only long enough for Karmo to read it, then deleted. Your account keeps the original link and Karmo’s notes, not a permanent copy of the video.
Failed operations are automatically refunded, so you are not charged credits for a video Karmo cannot process.
A complete video package uses 11 credits: 10 for watching and analyzing the source video, then 1 for creating your first script. After that, each chat revision uses just 1 credit. If Karmo cannot process a video or complete a revision, those credits are returned automatically.
Starter includes 100 monthly credits, enough for about 9 video analyses with a first script. Pro includes 300 monthly credits, enough for about 27. Your actual total depends on how many one-credit revisions you make after each initial result.
Yes. Your subscription is monthly, and you can manage, change, or cancel your plan through the secure customer portal.
Your next script starts with a video that inspired you.
Bring an Instagram or TikTok link. Get the transcript, understand the structure, and write a new version for your audience. Paid plans start at $19/month.
Source video deleted after Karmo reads it Credits returned if a video cannot be processed Cancel your monthly plan anytime