Speech + visual analysis

AI Video Analyzer for Instagram Reels & TikTok

Analyze the hooks, visuals, and structure of a supported public Reel or TikTok. Then turn what you learn into an original script for your own audience, voice, and style.

See Real Results

Instagram + TikTok · Paid plans from $19/month

Real Reel analysis · source observation

A static speaker shot. Synchronized captions. A three-part progression.

https://www.instagram.com/reel/Dd0NzeWxryg

Editorial summary of the source, checked against its frames.

Actual Karmo output · new opening

A saved Reel is just a digital bookmark until you turn it into a production plan.

The draft turns the source observation into a screen recording with one caption per action.

Read the full analysis, brief and script →

Demo-workspace result after two Karmo revisions. No campaign performance claim.

Studies speech and visuals

Not just a pasted transcript

Writes in your context

Your voice, niche, audience, and goal

Original scripts and shot lists

A script and plan for your next recording

Source video deleted after analysis · credits returned if processing fails
From reference to recording

Know what to learn from the video you saved.

A transcript gives you words. Karmo also examines the opening, cuts and demonstration, then uses your audience and voice to write a new script. You bring the subject and evidence; Karmo helps organize the recording.

Karmo is an AI video analyzer, not a finished-video generator, editor, scheduler or account analytics tool. It does not predict virality.

Three real Karmo results

See the source. Inspect the decisions. Read the actual script.

These public references were processed in Karmo’s demo workspace. Each example includes the source, analysis excerpts, creative brief and an actual revised script.

Instagram Reel analysis

From a speaker-led Reel to a recording decision

https://www.instagram.com/reel/Dd0NzeWxryg

The reference holds the speaker in frame while captions carry the progression. The new script turns that observation into a specific filming decision: record the Karmo screen and give each action one caption.

Actual generated opening

A saved Reel is just a digital bookmark until you turn it into a production plan.

Read the source, breakdown and full script →

UGC script generation

From a personalized-result reveal to a Karmo ad draft

https://www.instagram.com/reel/C0XEQa8tJfX/

The reference links a person’s reaction to a personalized result on a screen. The new shot list opens on the creator reading a script, shows the Karmo workflow, then returns to the creator for the CTA.

Actual generated opening

You have hundreds of saved videos but you still have no idea what to record today.

Read the source, breakdown and full script →

Generated outputs, not measured campaign results. Each example discloses revisions and review notes. Source creators are not affiliated with Karmo.

How Karmo works

One link. Three steps. Your next video is ready to shoot.

Study the source, add your context, and leave with a script and shot list for your next recording. The screens below are illustrative previews.
Analyze a videoKA

New analysis · 89 credits available

Paste a video you saved.
Make the next one yours.

Karmo reads the hook, visuals, pacing, and payoff, then rebuilds the attention structure for your niche.

Instagram or TikTok video URLAnalyze video
01

Watch the video

Visuals, words, cuts, and timing.

02

Map attention

Hook, tension, resets, and payoff.

03

Write your version

Script, shots, caption, and CTA.

01
Step 01

Paste a supported video link

Paste a supported public Instagram or TikTok video. Karmo reads the words, cuts, pacing, tension, and payoff.

Content profileKA

Your rewrite memory

Content profile

Saved

Niche

Personal finance

Audience

First-time founders

Content angle

Simple, useful, and rebellious

Default CTA

Save this system

Voice

DirectWarmSpecific
Save profile
02
Step 02

Set your audience and voice

Set your niche, audience, point of view, goals, and voice once. You will not have to explain yourself again every time.

Your rewriteKA

Your rewrite

The 10-minute content system

Ready to record
RewriteAnalysisRevision chat
Rewritten hookCopy

You are not inconsistent at content. Your system is.

Opening script

If every post starts with a blank page, motivation has to do all the work. Replace it with this three-part system.

Full script

24 seconds

Shot list

5 clear shots

Caption

Ready to post

CTA

Save this system

03
Step 03

Get a script and recording plan

Open a fresh hook, full script, shot list, caption, and CTA. It is ready to tweak, record, and post.

Inside every result

From source transcript to your next recording.

Get a hook, full script, shot list, caption and next step, all shaped by your saved content profile.
video analysisKA

Analysis complete

The 10-minute content system

Source analysis

Hook score

92

Contrarian reframe

Strong pattern break with a fast blame shift.

Attention map

Why people kept watching

0:00Contrarian hookStops the scroll
0:03Blame shiftReleases shame
0:08Fast frameworkOpens a loop
0:19PayoffMakes the save feel useful

Understand the opening

Read the source transcript beside the hook analysis. See the question, promise or contrast the opening uses.

Beat-by-beat map

Understand where the video creates tension, resets attention, changes visuals, and delivers the payoff.

Ready-to-shoot package

Leave with an original script, shot list, visual notes, caption, and CTA built around your audience and goal.

One-credit revisions

Ask Karmo to shorten, sharpen, simplify, soften, or change the angle without paying to watch the video again.

Who uses the workflow

Plan the video you can actually record.

Start with one reference and give Karmo a specific audience, message and voice.

Creators

Study how a tutorial opens, then explain your own topic with a new example. Use revision chat to shorten lines that feel awkward when read aloud.

UGC creators

Turn a client’s reference into a draft and shot list. Replace the source’s personal experience with product details you have verified, and mark shots you still need to film.

Brands and founders

Examine how a reference demonstrates a product. Build your script around a feature you can show instead of borrowing another brand’s claims.

Social media managers

Keep the source analysis and recording draft together. Set the intended audience before generating, then revise the CTA to match the campaign brief.

Choose your starting point

One video. More ways to build your next idea.

Start with free spoken-word transcription or use paid analysis for hooks, visual structure and original scripts.

Understand a Reel’s hook and structure

Inspect what the speaker says, what changes on screen and when the demonstration arrives.

Explore Reel analysis →

Plan an original UGC ad

Study a reference demonstration, then write a product script and a shot list you can film.

Plan a UGC script →

Read an Instagram video transcript

Get copyable speech from a public Reel up to 30 seconds. Three free requests per 24 hours, without signup.

Explore Instagram transcripts →

Already planning in ChatGPT or Claude?

Connect Karmo to analyze a video, read its transcript and revise your script in the same conversation. Use your existing Karmo account and credits.

Connect Karmo to ChatGPT or Claude →
Simple monthly plans

Create consistently without starting every video from scratch.

Both plans include transcripts, video analysis, original scripts and MCP. A new result uses 11 credits; each later revision uses 1. Choose how much room you need each month.
Starter

For creators building a consistent posting system.

$19/month
  • 100 credits every month
  • About 9 complete video analyses + scripts
  • Instagram + TikTok video analysis
  • Source transcription with available timestamps
  • MCP access in ChatGPT, Claude and compatible clients
  • Karmo remembers your voice
  • Hook and beat breakdown
  • Scripts, shot lists, captions, and CTAs
Pro

For creators posting frequently and testing more angles.

More monthly credits
$39/month
  • 300 credits every month
  • About 27 complete video analyses + scripts
  • Instagram + TikTok video analysis
  • Source transcription with available timestamps
  • MCP access using the same account credits
  • Everything in Starter
  • More room for one-credit revisions
Good questions

Before you hand Karmo your first video…

No. Karmo learns from the pattern, including the hook, timing, and way the idea unfolds. Then it writes new words using your niche, audience, voice, examples, goal, and CTA.

Still unsure? Email support@trykarmo.com.

Ready when you are

Your next script starts with a video that inspired you.

Bring an Instagram or TikTok link. Get the transcript, understand the structure, and write a new version for your audience. Paid plans start at $19/month.
Source video deleted after Karmo reads it Credits returned if a video cannot be processed Cancel your monthly plan anytime